Last Thursday was the national relaunch of the Premier League Kicks programme. The event was celebrating the continued investment of the programme by the Premier League for another three years, this investment will ensure that more than 175,000 young people will have access to attend sessions across England and Wales by 2020.

Premier League Kicks is a flagship community programme which has been active since 2006, the programme targets youngsters in some of the most high-need areas of the country. The programme aims to provide young people with the opportunity to engage with sports, personal development and educational sessions to support the development of young people and in turn, reduce crime rates.

Nottingham Forest Community Trust has been running this programme for 11 years since 2008 which has had a huge impact on many young people all over Nottingham. Currently, we run 9 different sessions every week in some of the most high-need areas of Nottingham, the sessions are open to 8-18-year-olds of all abilities.

The event was attended by Nottingham Forest right-winger Albert Adomah, who got to see what the programme offers young people in Nottingham and allowed him to speak to the youngsters about what they would be doing if they weren’t at the session. The event was held at the Ellis Guilford Sports Centre in Basford, which is one of the weekly venues that we hold sessions at.

Alongside the opportunity to play football, the young people had the chance to take part in a DJ session with Unit 03 music, a local organisation. Albert Adomah made sure to get stuck into playing a game of football with the boys and even having a go on the decks, encouraging the young people to get involved with him, an amazing opportunity for them to be visited by to such a positive role model

We caught up with Albert about the importance of community programmes such as Kicks, he said “It’s always good to interact with the community, especially the youngsters, just playing football. It’s fun and at the same time it keeps them off the street.”

Local MP Alex Norris was also in attendance talking to the young people and community staff to find out what they get up to every week and the kind of opportunities that these sessions can offer 8-18-year-olds in the area.

The event was a great success and a positive way to celebrate the continued support from the Premier League for the Kicks programme. If you would like to find out more about our Premier League Kicks sessions then simply click here.