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Joey personifies progression and commitment

As Black History Month unfolds, Nottingham Forest Community Trust takes immense pride in celebrating our dedicated and inspiring staff members. Today, we’re shining the spotlight on Joey Ubido, the Assistant Manager of the Trust’s community football facility, The Forest Sports Zone (The FSZ), nestled in the heart of the Nottingham.

Joey Ubido


Joey’s journey, from starting on a zero-hour contract to attaining his current role, exemplifies the spirit of perseverance and hard work that resonates deeply with the values of this month and that of the Community Trust – Accessible, Committed and Progressive.

Joey’s story is a testament to the power of relentless effort and unwavering commitment. He began his career at Nottingham Forest Community Trust as a facility assistant at The FSZ, a starting point that did not define his destination. Over the years, he become a values member of the Trust’s team, proving that true success is earned through hard work being committed and progressive.

As the Assistant Manager of Forest Sports Zone, he knows that a strong work ethic is contagious and can inspire an entire team to achieve their best. The venue is a thriving hub of community sports, with data compiled by Intelligent Play, suggesting that it is one of the most utilised community football facilities in Europe, operated 7-days-a week, 13 hours per day. Joey’s leadership ensures that it runs efficiently and effectively, serving as a vital resource for the community.

His dedication to the sports industry is unwavering and his passion for sports was ignited at a young age, and he has relentlessly pursued his dreams ever since. This dedication led him to successfully complete a Master’s degree in Sports Law, a testament to his commitment to not only working in the industry but excelling in it.

Joey reflects on his journey, saying, “From a Facility Assistant to Assistant Manager at The Forest Sports Zone, I’m proud of the journey I’ve been on and try to embody the values of perseverance and commitment. I’m glad to be part of a team that incorporates the spirit of accessibility, dedication, and progress, and together, we continue to inspire and serve our community.”

Joey continued, “Sports has the incredible power to change lives and bring communities together. It’s a privilege to be part of an organisation that recognises this potential and actively works to make a positive impact every day.”

At Nottingham Forest Community Trust, we celebrate staff members like Joey, who embody the values of determination, resilience, and excellence. His journey and achievements remind us that Black History Month is not just about recognising the past but also celebrating the vibrant contributions made by individuals like Joey to our community and the world of sports. Joey is proof that with passion and hard work, the sky is the limit, and we look forward to witnessing his continued success and inspiration in the years to come.

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