Mental Health is something which Nottingham Forest and Nottingham Forest Community Trust have and will continue to put a lot of effort in to support our fans and local community.

The theme for this years Mental Health Awareness Week was kindness. Chosen by The Mental Health Foundation because of “its singular ability to unlock our shared humanity. Kindness strengthens relationships, develops community and deepens solidarity. It is a cornerstone of our individual and collective mental health. Wisdom from every culture across history recognises that kindness is something that all human beings need to experience and practise to be fully alive.”

Using this theme we got together and worked with a number of local people, organisations and schools to help spread an important message and encourage kindness throughout our communities that doesn’t just stop after this week.


As part of our Premier League Primary Stars programme we have been delivering live mental health workshops for local primary school children throughout lockdown. After these workshops we have been asking pupils what kindness means to them and how could we be kind to each other to support our mental health. We received such a great response with some very powerful messages which we decided to put into a collective video to help people recognise the importance of kindness in all ages.

“This short film is going to be my inspiration for how I am today – Be Kind “Be the reason someone smiles today” and so much more good advice from these pupils and Nottingham Forest Community Trust.”


Our collaboration and relationship with the Institute of Mental Health means that we were also able to provide people with tips, guidance and advice videos from mental health professionals everyday of this week. Dr Tim Carter who is the assistant professor of mental health at the University of Nottingham and Andy Flockton, who has worked as a Mental Health Clinician and Manager for many years helped us provide support on topics such as activity scheduling, racing thoughts and spotting the signs.


We also teamed up with retailers, Wilko and Nottingham City Council to provide 12,000 tea bags to people across our communities as part of the ‘Fancy A Cuppa’ campaign. This campaign encourages people to make a cup of tea and talk to their friends, family or neighbours, supporting the mental health of those who may be feeling isolated and alone during these times of national lockdown.

Along with the Council we delivered all 12,000 teabags along with a positive postcard to people throughout the city.

Jerome Saint-Marc, Wilko CEO, said: “We know that this crisis is hitting the elderly and other vulnerable members of our community hard, with levels of lonliness and isolation sadly increasing. We wanted to help people feel less alone and we hope this small gesture will encourage some older people who may be feeling lonely to reach out to a loved one. “


And finally our Mental Health Lead, Claire used the fancy a cuppa campaign to adapt her weekly digital Mental Health sessions she was already providing to daily virtual tea breaks. Open to everyone, every day from 3pm Claire put on these relaxed meet ups for people to get some advice and support or just grab a quick chat.

“Thank you for the tea breaks, they really helped me last week.”